| Year | 2012 |
|---|---|
| Authors | Yu-Chuan Tung,Lin, Y. P. & Tung, Y. C. |
| Paper Title | The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach |
| Conference Name | International Conference on Innovation and Management (IAM2012), Best Paper |
| Location | Republic of Palau |
| Peroid | Jul. 14-18, 2012 |
| Language | English |