| 年度 | 2012 |
|---|---|
| 全部作者 | 董玉娟,Lin, Y. P. & Tung, Y. C. |
| 论文名称 | The Effect of Customer Relationship Management on Relationship Benefits and Customer Loyalty: A Customer Assessment Approach |
| 会议名称 | International Conference on Innovation and Management (IAM2012), Best Paper |
| 地点 | Republic of Palau |
| 会议期间 | 2012/07/14-18 |
| 语言 | 英文 |